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The data these services collect is necessary for the technical performance of the website, to provide basic shopping functions, as well as for security and fraud prevention purposes.
We collect information about user journeys to deliver relevant sponsored content about our products. To select content that fits your interests, we may for example use information about your interactions on the site. We may share this information and a customer identifier, like an encrypted e-mail address or device details, with third parties like Facebook and Google. This is to present you with relevant ads on third party websites and apps. We also may link this data across the different devices you use, as well as process data about the ads.
We use this data to improve the performance of our websites and services, as well as to conduct user experience and business-relevant analysis of our stores and apps.